Hemingways Mall is a Regional Shopping Centre based in East London in the Eastern Cape. Anchor tenants include Woolworths, PnP, Edgars, Dis-Chem, TFG, MRP and Truworths. 

The mall also boasts regional dominance of variety of restaurants including John Dory’s and Las Vegas Spur to name a few. To entertain the family, Electric Avenue offers a bowling alley, 4D simulators and games arcade. Fashionistas can shop till they drop at some of the worlds’ best-known brands such as Guess, Forever New, Frasers Luggage, SPITZ, Aldo, Fabiani, Levisons, Cotton On, YDE, Bathu, Bientino, G-Star Raw, Brazilia, Bogart Man and Lufiano.